10 Steps to Leveraging the Internet, Online Video and Social Media for More Clients, Better Marketing and More Sales

 VIDEO 1 (Get Your Video Up) | VIDEO 2 (Shooting Video) | VIDEO 3 (Putting it All Together)

This video is intended as a beginner layer of information for anyone who is interested in getting their message on video and onto the web. Too often, we make technology a barrier to just getting it done.

If you’re interested in more detail on each of these ten steps and learning more about getting video shot properly and optimizing traffic to it, stay tuned for the next video. If someone forwarded you this video and you’re not subscribed to this free series (subscribe here).

Here are the 10 steps outlined in this video:

1. Find the right environment for your video shoot.
2. Choose the right equipment (camera, lighting, sound)
3. Write an effective script for your video.
4. Practice your script until you’re ALMOST comfortable enough to do it from memory.
5. Shoot your video with or without a teleprompter and with high energy.
6. Get the video from camera to computer.
7. Edit the video enough to make it look finished.
8. Upload the video to a site like YouTube, Viddler, Vimeo
9. Embed the video code onto a page of your website.
10. Add the Facebook Social Comments plugin if you don’t already have it.

Funny: On my first go with this series, I was unable to upload my full 20 minutes to YouTube in one video. I was like, “seriously?” Just another example of “getting past the tech.”

Here’s how I got past it: If your video is longer than 15 minutes, you will simply need to verify your account with YouTube before you upload. Then, you can upload videos longer than 15 minutes. But, you can’t do it from within iMovie if it’s longer than 15 minutes. Lesson learned. :)

Leave a comment and let me know what you need help with. I’ll be happy to do a video about it.

P.S. Here are some great video editing software options:

1 .   Windows MovieMaker – FREE Download at this link (if you have Vista you already have it)

2.   iMovie – FREE on just about any mac computer.  Available for purchase on the Apple Store at this link.

3.  See more free options at this link.

4.  If you’re really hard core and dying for a learning curve and more features, get Final Cut Pro, about $300.